In my last post, I wrote about if blogging is necessary for your business as it seems to be a fading part of marketing. I do strongly believe it’s a useful tool for service based businesses and if done right, can help you stand apart from your competitors.
That’s all fine and dandy, but the reason why a lot of blogs (personal or business) fail is that they feel they have nothing interesting to write about or they run out of topics. As with many things in life, there is no happy medium.
When I first started my business and blogging, I really struggled because I didn’t have any clients and I felt like I was being a fake. How could I write about being a Virtual Assistant when I didn’t have the experience yet? But I had experience building my business, I was learning a lot about marketing, and I had my years as an Assistant in a corporate environment. So I started out writing about what I was going through as I struggled to get my business off the ground. One of my first posts ever, 6 Ways Working Out is Just Like Running a Business, was brainstormed when I was in (where else?) the gym. I almost didn’t post it because it seemed really dumb at the time, but in the end I did. I can’t say it’s one of my more popular posts, but it definitely got some retweets on twitter from fitness fanatics. Hey, anything helps! You need to take inspiration from anything and everything around you. Even if it seems stupid, as long as it has some relevance, I suggest writing about it.
But what about the second problem…you write so many blog posts that you seem to have run out of topics. That’s a different beast and I’ve had that before and still do at times.
The best advice I have ever received is this:
Write a blog post on every single question you’ve been asked when trying to sell your business.
To put it more simply, think of your blog posts as FAQs. What questions do you get asked over and over again when you explain what you do to strangers or when you’re on the phone with a prospective client? Now write a blog post on each of those topics.
You might be thinking, “I can’t expand a two line answer into a blog post!” Try it, you’ll be surprised. My blog post, What Is A Virtual Assistant?, is taken from this exact theory. When I explain to people what I do, it usually does not take too long, but when I was given the chance to write about it – I was able to get into much more detail. Remember, a blog post does not have to be long. As long as you get a good 400 words, then I’d say you have something of substance and post-able.
How do you think of topics for your blog? What is your source of inspiration?
Want to know more about working with a dependable Virtual Assistant? Check me out here.